My name is Chris Blanton and I’m the marketing manager for Go Daddy Marketplace. First, I want to thank you for being a part of our merchant community. Great merchants are the cornerstone of our success, and I hope that with this blog we can discuss issues of importance to you.

Our goal with Go Daddy Marketplace is to create a premier online shopping experience. We recognized the needs of merchants to reach a broader audience of potential customers, and leveraged our success as the world’s #1 domain registrar to provide that exposure, without risk, and at a low cost.

Some upcoming improvements
We’re proud of Go Daddy Marketplace, but we know that there is still a lot of work to do. Here a couple of the enhancements we have coming soon:

• Faster, easier checkout – This one is obvious, lets make it easier for our customers to buy.
• Improved product page – Customers want quality information on the products they’re interested in, including large images, and we’re going to give you the ability to provide that.
• Customer wish lists and favorite merchants – Many times customers will browse items online before making a purchase. We’re going to make it easier for them to save the products and merchants they like best.

Presentation is the key to sales
This may seem obvious, but presentation of your product is a fundamental ingredient to sales. Online customers buy products that have clear and detailed information, especially those with high resolution, attractive images. Customers rely on these details in the web realm in place of physical contact with the product and conversation with a knowledgeable salesman.

Also important is good information about your business. Customers want to know that they’re dealing with an honest, reliable merchant. Providing details about your business history and storefront goes a long way. You can edit the information customers see about you in the Marketplace manager application. Click ‘Settings’ at the top, and then ‘Public Business Profile’ on the left to view these settings.

An important note on payment
It is in your best interest to create an ACH (electronic) account with us if you have not already done so to avoid a check fee when we pay you. You can set up an ACH account within the Marketplace manager application. Click ‘Settings’ at the top, and then ‘Payment Information’ on the left. ‘Payment type’ is either ‘Check’ or ‘Electronic’.

We couldn’t do it without you
We here at Go Daddy are working tirelessly to improve Go Daddy Marketplace and bring greater value to you. Please feel free to post your thoughts or contact me for any reason, and thank you for being part of the Go Daddy Marketplace community!

-Chris